Lina
Creative Producer
I’m all about ideas, people, and great storytelling. Gathering the team, experimenting, and shaping every frame is what I do best
Creative Producer, UPTOWN Media
Worked with Yandex, Aviasales, OKKO, Schmidt, Fitmost, Signal, Gazprom-Media, and more
Creative Producer, UPTOWN Media
Worked with Yandex, Aviasales, OKKO, Schmidt, Fitmost, Signal, Gazprom-Media, and more
Projects
UPTOWN APP
Launched the first branded video for the UPTOWN app, assembling the team and organising shoots across five locations in Moscow, while personally editing the video
It was released on Instagram, garnered 240K views, and achieved a $0.19 CPI on Meta, becoming the most successful user acquisition campaign to date
It was released on Instagram, garnered 240K views, and achieved a $0.19 CPI on Meta, becoming the most successful user acquisition campaign to date
Aviasales
I came up with the concept, wrote the script, filmed, and led the post-production of a video for the Aviasales collaboration with a bar in Moscow
The video reached 1.5 million views and outperformed competitor content. A few months later, the team returned with a new project, and we produced another video that gained another 400K views
The video reached 1.5 million views and outperformed competitor content. A few months later, the team returned with a new project, and we produced another video that gained another 400K views
Yandex Rover
The video got 534K views, with an ER of 12.57% and an AVD of 32 seconds, which is approximately 60% of the total video length
The Yandex PR team reached out to us with a request for a non-promotional video about rovers. I wrote the script, filmed it myself, and edited the final video, which was approved without any edits
Fitmost
We produced a review of a studio from the Fitmost app. The first video reached 1 million views within 24 hours and 4 million views in two weeks. We then created another video that got 1.5 million views
The content spread widely, being shared by other accounts, where it also racked up millions of views
The content spread widely, being shared by other accounts, where it also racked up millions of views
FUSS APP
Produced a YouTube motion graphics ad, developing the visuals, directing post-production, and handling script and voice-over
Bar-Hopping
UPTOWN x Schmidt
UPTOWN x Schmidt
I was responsible for content production for the Schmidt vodka bar-hopping, including writing and approving scripts, organising shoots across 16 bars in eight working days, 18 hours of post-production, and developing a unique visual style for the videos
The project garnered 276K views and attracted over 50 active participants offline
The project garnered 276K views and attracted over 50 active participants offline
My favourite projects
This fest was just fire!
Simple but effective
Got 3.9 million views
Got 3.9 million views
One of the most terrifying shoots – I was genuinely scared by the theatrics
The video hit 4 million views, and a TV channel even tried to recreate it
